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Asia Outdoor 2018: Gearing up with More Expectations
From:Asia Outdoor Pub date:2017-11-17
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Asia Outdoor Trade Show, the most professional and biggest trade show in China, successfully concluded its 12th edition in July 2017 and now is fully gearing up for its 13th edition which will be held in Nanjing China from June 28 to July 1 concurrently with the 8th Asia Bike Trade Show.



According to 2016 China Outdoor Market Annual Report released by China Outdoor Association, China's outdoor industry has shown a sign of recovery from the slowing down. Founded in 2006, Asia Outdoor has been continuously accumulating industry resources and developed into the most professional offline platform for trading and communication during its 12 years' growth. In virtue of Chinese developed internet technology, Asia Outdoor will build a B2B platform which combines the online and offline resources, to provide a variety of sales channels and a more accurate database for the industry.


"As a professional trade show in the outdoor industry, Asia Outdoor not only provides a communication platform with all service, but also tries to push the development of the outdoor industry by suitable innovations. Asia Outdoor 2018 will extend the boundary of outdoor industry by crossing the tourism industry and introducing opportunities under the tourism development policy. Furthermore, Asia Outdoor 2018 will pay more attention to the need of local outdoor brands on the research & devolopment", said Li Yangjun, the Show Director of both Asia Outdoor and Asia Bike.


Future trends of camping sites


The camping industry has developed rapidly under the stimulation of both national policy and capital market in recent years. Thus, the Outdoor Travelling Theme Hall, which was set up for the first time in Asia Outdoor 2017, aroused great interest of the outdoor industry people. In 2018, the Outdoor Travelling Theme Hall will be further updated and enlarged to about 15,000 sqm, covering themes like camping equipment, camping sites, camping education, RV & self-driving, diving, outdoor clubs, and so on. In addition, Business Matchmaking and forums on the development of the camping and outdoor industry will also be organized during the show.



Attention attached to China Creation


Asia Outdoor 2018 will make further efforts to promote the growth of local outdoor brands by means of cooperating with relative funds and integrating industry associations and excellent design teams for products. Efficient service and activities, including seminars on original products design, matchmaking for designers and brands, presentation of original outdoor products, will be organized and try to provide an accurate platform for startup companies.




In addition, the traditional typical supporting programs of Asia Outdoor are also under preparation, such as the 4th COA Outdoor China Summit, Running Village, Asia Outdoor Industry Award, Matchmaking, industry forums.



Media support for more promotion


Asia Outdoor Trade Show has an abundance of media partners including professional and public media, traditional and new digitalized media. The cooperation with media partners not only brings high-quality promotion platforms for exhibitors, but also builds efficient communication platform between media and brands. Thus the supporting programs and events of Asia Outdoor create an extraordinary added value. With the new media channels updated year by year, Asia Outdoor changes in tune with the times and invited well-known live-broadcasting platforms to the show to make interview with exhibitors.





Beyond the show


To strengthen the communication among the industry people, Asia Outdoor has held different saloons with certain outdoor themes in different cities by closed meetings, forums, sharing and training. Stay tuned for the saloon in 2018.





Asia Outdoor, as the miniature of the outdoor industry in China, provides one-stop service and endless business possibilities. Now as the new year comes close, brands are busy making their plans for the next year, and Asia Outdoor has been on its journey for her 13th anniversary with new ideas. Booth applications have begun for Asia Outdoor that will be held in Nanjing China from June 28 to July 1, 2018. For more information, please check the Asia Outdoor website at www.asian-outdoor.com.

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