Asia Outdoor in full swing for 2017
From:Asia Outdoor Pub date:2017-05-25
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Friedrichshafen/ Nanjing – For more than 11 years, Asia Outdoor has been the leading outdoor trade show in China focused entirely on the outdoor sector. The 12th Asia Outdoor trade show is to take place in Nanjing, China from June 29 to July 2, 2017 with full support from the leading Chinese outdoor brands as well as the Chinese Outdoor Association (COA). A special focus will be placed on the exchange between industry members, which will be facilitated by discussion panels and the Outdoor China Summit in Nanjing Int'l Expo Convention Center on June 28, one day before the start of the trade fair.

As a business platform for both brands and distributors, Asia Outdoor covers almost all the product categories of the outdoor industry, providing a fantastic showcase of new trends in the sector. “We are happy and proud of this trusting partnership that we have established with our key partners in China”, says Stefan Reisinger, Head of OutDoor and Eurobike. “From the outset, our goal has been to support and grow the Chinese outdoor market in collaboration with the sector in China. Our joint approach involves a win-win situation aimed at developing the outdoor market in China over the years to come.” By mid-May, the number of exhibitors registered for Asia Outdoor 2017 had reached over 480 with nearly 660 brands. Among them are names such as Alocs, Beaume, Blackdeer, Carava, Fenix, Fire-Maple, Gregory, Himalaya, Kailas, Lowa, MBC, Meindl, Mobi Garden, Nextorch, Northland, Primaloft, Rebornsun, Scarpa, Scaler, Sunrei, Tecnica, Tifosi, Tittallon, Toread, UTO, and Vaude.

Asia Outdoor is also a comprehensive platform for learning, sharing experience, exchanging information and communicating socially. It achieves this by organizing many fascinating seminars, knowledge-transfer sessions and popular practical activities every year. These include the COA Outdoor China Summit, Running Village, Tent City, Workshops on Clubs and Camping, Water Sports Village, Night Trail Running, as well as the Climbing Competition. Annual updates of the support program every year ensure that Asia Outdoor keeps pace with the times and the industry trends. Richard Li, Project Director of Asia Outdoor, explains: "Asia Outdoor moves forward in tandem with the development of the outdoor industry, which it helps to promote by encouraging innovation and environmental protection."

In 2017, based on the work and experience of Tent City, Outdoor Club Home, RV & Self-driving Village and Camping Open Class in previous years, Asia Outdoor 2017 will further explore and highlight the outdoor travel market during the show through presentations of the entire supply chain and discussions in workshops. To be precise, an entire hall of 12,000 m2 in Nanjing International Expo Center, Hall 6, will become the Outdoor Travel Theme Hall, consisting of outdoor brands specializing in camping, outdoor travel, RV & Self-driving, outdoor clubs and online travel agents, etc. Furthermore, work is also underway on interactive events targeting the outdoor traveling theme, including matchmaking meetings, product launches, and open classes for the segment.

Applications opened in March for the Asia Outdoor Industry Award 2017, which aims to honour outdoor products displaying excellence through innovation and technology. The awards ceremony will take place on June 29 and the winning products will be displayed at a prime location during the show. The jury will comprise industry experts including mountaineering guides, outdoor product designers, media representatives, experts in specialist segments such as running. A newcomer from the senior players will act as a "public judge", and will be elected by outdoor enthusiasts and members of the public to evaluate and comment on the entries from the perspective of users.

Running Village remains one of the major highlights of Asia Outdoor in 2017. Among the brands that have already reserved their booths to present the latest running products and technology are AfterShokz, Anita, Antu, CEP, Duveil, Feetures, FlipBelt, GARMIN, GU, HAD, Halo, Headsweats, Julbo, Lizard, Mico, Nikwax, OS1st®, Polar Bottle, Royal Bay, Sable, Shock Absorber, Tecnica, Tifosi, Trigger Point, TXG, Topspeed, Uglow, Vitargo, VSKIN, Yvette, and 361°. As an added feature, this year’s Running Village will be organizing Running Events Matchmaking, aimed at creating win-win cooperation opportunities between brands and events.

Asia Outdoor 2017 is open to trade visitors only from June 29 to July 2. More information is available at the Asia Outdoor website:

Contacts for Asia Outdoor:

Richard Li, Project director
Nanjing Ningfei International Exhibition Co., Ltd.
+86 15905195280

Stefan Reisinger, Head of OutDoor /Eurobike

Messe Friedrichshafen

+49 7541 708 411

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